Internationally acclaimed artist Hongjoong, a member of the sensational K-pop group ATEEZ, has released a visually whimsical and nostalgic fashion film titled ‘Petit Coussin’, unveiling a world where childhood dreams and artistic imagination come to life. The project, a poetic blend of music, fashion, and memory, invites viewers into a tender, dreamlike space that celebrates the wonder of growing up and the beauty of remembering where it all began.
Filmed in Seoul, the fashion film marks Hongjoong’s first venture into creative design, presenting a collection of 24 original outfits. The story unfolds across four time frames, from dawn to night, each painted with six looks that capture the rhythm and emotion of a daydream.
Teen models walk across a sandy playground runway, dressed in pieces that carry echoes of childhood innocence and quiet sophistication. Every scene drifts between nostalgic choreography and soft, sentimental imagery, weaving together a story of imagination, growth, and self-expression.
‘Petit Coussin’ draws inspiration from Hongjoong’s own past, his mother’s children’s clothing store, transforming personal memories into tangible artistry. Through playful silhouettes, tender colors, and delicate textures, Hongjoong reimagines how the dreams of youth can evolve into the creations of adulthood.
This release stands as a milestone in Hongjoong’s artistic journey, reaffirming his role as a visionary who continues to blur the boundaries between K-pop, fashion, and visual storytelling – and reminding us that the dreams we hold as children can one day become the worlds we build as artists.
